Oscar Wilde onced called fashion a form of ugliness so intolerable that we have to alter it every six months. When we look around at the changes trends season to season, even month to month or day to day or social media we can see some truth in this statement. However, at the same time we can plainly see certainy pieces, certain silhouettes, colors, and textures that endure. Style that transcends the fleeting fads and temporarl nature of the fashion cycle and industry. And it's in these kinds of pieces, the iconic, and the stunning where Prabal Gurung plants his flag into the world of eyewear. With his newest collection in collaboration with ZEELOOL they achieve the rare merge of enduring timeless design, and contemporary, affordible appeal.
What Makes PG Eyewear Enduring?
Heritage-Inspired Design Philosophy
Simply put, every frame in this collection is based upon a well established, dare we say classic ideal of an eyewear frame, and then imbued with pop cultural heritage and Prabal Gurung's personal experience which informs his design practice. The designer grew up in Nepal, prior to making his way into the New York City fashion elite. During this journey of self discovery and struggle, he was grounded in his belief in the resliancy of feminity, which stemmed from the culture he grew up in, and the strong women he witnessed everyday in Nepal.
Prabal channeled this power into the principles that make up his label, confidence inspired, empowering, built on the softness of womanhood and combined with the aforementioned classics a seamless transition into eyewear emerges.
Quality Craftsmanship Over Quick Trends
Prabal Gurung partnering with ZEELOOL was not coniendence, the eyewear brand has become well known for it's ability offer high level frames and lenses that compete with anyone, thanks to their precision engineering, and access to the world's best materials. With their expertise and Prabal's flair for the dramtic, and penchant for high fashion glamor the collection was able to blend design, craftsmanship and all importantly cost into a triple threat of a design collection.
Personal Inspiration
Each frame in the collection is named after an iconic woman from pop culture, Sophia, Cher, Debbie, Grace, and Marilyn draws a thread from the eyewear to the monumental institutions of Gurung's adopted country. Each women he chose to represent through eyewear embodies a different aspects of that strength and empowerment that drives and underpins so much of the designer's work to date. this cultural connection are sure to inspire as they have been inspired across generations.
Practical Styling Tips for PG Frames
Building Around the Basics
Everyone knows neutrals are the basis of every great waredrobe, and thankfully the Prabal Gurung X ZEELOOL collection was designed with this in mind. Treat and style your frames are anchor pieces that pull outfits together and add that something special to your wardrobe. Sophia and Grace are particuarly suited for when you need to look confident and competant such as in the office, while Cher and Debbie can be dressed up or down as you need, from casual lunch outings, to hitting the club.
Embracing Frame Personality
In addition to pulling on the names of music and film iconcs, the collection also blended the personality of each star into the design of their frame. These personalities can be used to style and match the pairs to your style. Sophia is about understated elegance, Cher is versatile and goes with everything, you can reinvent your look again and againg, while Debbie is a little bit edgy and rebellious. No matter what look you're going for, you can find it in this collection.
Coordinating with Timeless Wardrobe Pieces
Blouses, your favourite pair of blue jeans, that well worn leather jacket, or long wool coat you have. Whatever the pillars of your waredrobe are, you can be sure that the Prabal Gurung x ZEELOOL collection is sure to become the next staple in it. Pair the frames with your classics for an intentional and cohesive look.
Considering Lifestyle Needs
ZEELOOL is built around providing eyewear for everyone of life's moments. However, no brand is a mindreader, as a wearer you need to be able to evaluate your needs and make eyewear chocies that match with your dailt activities. Thankfully Prabal Gurung's designer collaboration isn't lack in options or versatility providing choices for nearly every professional, personal or social demmand you might have.
Conclusion
Prabal Gurung x ZEELOOL's eyewear collection just works. It's simply elegant and sublime, it rejects the fast fashion, smash and grab theatrics of social media and roots itself in meaningful long standing design movements and shapes. By looking to the timeless and the recurrant the collection is able to embrace what it means to contemporarily refined, and offer wearers a classic style that doesnt' feel out of date. In turn, the collection can be worn again and again, season to season, moment to moment. In our fast paced world of instant dopamine hits Prabal Gurung's take on designer glasses gives us a taste of enduring style, something that is increasingly rare.
